MIDNIGHT SUN - RECOMMENDED BY SWEDISH CRIMINALS. 

Create a tv-promo to launch the new Swedish crime series Midnight Sun.

 

Instead of making a traditional trailer using the show's footage, we made a

documentary about experienced professionals who know all about crime: Real Swedish criminal's. The result is an intriguing portrait of a criminal who recognises things from his own past in the show, and a cliffhanger that makes you want to watch the show.

AWARDS / PUBLICATIONS / PR

Creative Club Belgium Awards Zilver FILM & Finalist, Björn Stein's Facebook, Adeevee, L'ADN,  De Standaard,

 Shots, B9.com, Best Ads, NowyMarketing, Make Me Feed, Ads Of The World, ImagensDeMarca, RevistaPublicitta.

 

Babo Schokker

Concept, Art Direction.

Jan Schoofs

Concept, Copywriting.

Agency 

Mortierbrigade Brussels. 

The documentary caused quite some controversy, reaching the front page of national newspapers, and getting a double page in Belgian newspaper De Standaard. Mission accomplished! The nicest compliment we got? The director of Midnight Sun and The Bridge, sharing our film on his Facebook, claiming: 'This is how you do it!'