MIDNIGHT SUN - RECOMMENDED BY SWEDISH CRIMINALS.
Create a tv-promo to launch the new Swedish crime series Midnight Sun.
Instead of making a traditional trailer using the show's footage, we made a
documentary about experienced professionals who know all about crime: Real Swedish criminal's. The result is an intriguing portrait of a criminal who recognises things from his own past in the show, and a cliffhanger that makes you want to watch the show.
AWARDS / PUBLICATIONS / PR
Concept, Art Direction.
The documentary caused quite some controversy, reaching the front page of national newspapers, and getting a double page in Belgian newspaper De Standaard. Mission accomplished! The nicest compliment we got? The director of Midnight Sun and The Bridge, sharing our film on his Facebook, claiming: 'This is how you do it!'